Category pound sales -- % change vs. previous year
That's why savvy retailers are replacing slower-moving meat products with turkey offerings to help make their sales goals. Eighty percent of households buy turkey products, and turkey consumers tend to purchase multiple categories. In fact, consumers of turkey products buy an average of three categories, according to recent brand attitudes and research studies.
As one of the top deli turkey flavors, according to Freshlook Marketing research, the term "Gold" enjoys broad appeal and a large consumer base. Butterball Naturally Roasted Savory Gold deli turkey helps retailers leverage this golden opportunity by combining the popular flavor with Butterball's proven brand awareness and high-quality reputation. In a recent consumer taste test, participants said the Butterball Gold product was at parity with the leading national brand's similarly flavored turkey product on overall liking, flavor, quality and purchase intent.
Get your fair share of turkey sandwich sales this picnic season by offering shoppers a unique product they can use to make individual sub shop-style sandwiches with their own bread and condiments: Butterball Sub Starters.
Sub kits is a growing packaged lunchmeat sub-category, but current products can be too large for individual sandwiches and don't always offer top-quality meats.